Software studio
Built on the
Third Coast.
Technology for people who'd rather be outside.
The Third Coast is the freshwater coast. It's home to miles of singletrack, endless gravel roads, and people who believe the best software gets out of your way so you can spend more time outside.
Whether you're riding gravel, climbing singletrack, or heading somewhere new, software should quietly do its job so you can focus on the experience.
Grand Rapids, Michigan
What we make
We believe the best technology fades into the background. It quietly does the hard work so you can stay present in the ride. That's how software should work.
Practice doesn't make perfect.
Practice makes permanent.
An AI cycling coach that learns the way you ride, understands your recovery, adapts to the terrain, and quietly prepares you for whatever adventure comes next.
Born while preparing for Barry Roubaix, trce still evolves on the same Michigan roads and trails that inspired it.
Why it's different
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Speaks terrain, not just watts.
Climbs become intervals. Descents become recovery. Dirt changes everything. Your coach should know that.
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No score to decode.
Recovery isn't another number to interpret. It's a coaching decision.
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Built for the adventure, not the podium.
Built for riders chasing dirt roads, long weekends, and unforgettable days outside. Winning is optional. Being ready isn't.
